Visual identity developed for Gasmig's participation in the Fartura Tiradentes Festival. The event celebrates gastronomy, culture, tourism, and the environment—areas that are also valued by Gasmig in its initiatives and sponsorships, whether in promoting culture and tourism or in the essential presence of natural gas in everyday gastronomy.

The creative proposal was born from the convergence of these fronts and the purpose of the Fartura Festival, resulting in a visual system that integrates culture, gastronomy, tourism, and the environment. To represent each dimension, icons were created inspired by references from Tiradentes and Minas Gerais: a baroque church for culture; a pot with organic elements for gastronomy; a historical tile for tourism; and the landscape of the mountains with trees and stone streets for the environment. Together, these icons repeat in iconographic patterns that symbolize diversity and the integration of the themes.

This identity took shape with the application of the pattern in Gasmig's colors, over a blue linen background—material that refers to the artisanal and sophisticated aesthetic of the festival. The typography was explored expressively: starting from the expression “natural gas,” different fonts were blended and applied in compositions of great impact, evoking the cultural and aesthetic character of the proposal.

The motto “natural gas: cooks stories and seasons meetings” summarizes the proposal, uniting gastronomy with the role of natural gas in promoting meetings, traditions, and experiences. The identity unfolded into various digital and physical pieces, such as posts, stories, ads, headers, and backdrop, ensuring a cohesive and striking communication during the event.

As a result, the project translates the essence of Gasmig at the Fartura Tiradentes Festival, strengthening the brand's relationship with Minas Gerais culture through a visual identity that unites concept, aesthetics, and strategy.