Visual identity developed for Gasmig's participation in the Fartura Tiradentes Festival. The event celebrates gastronomy, culture, tourism, and the environment—areas that are also valued by Gasmig in its initiatives and sponsorships, whether in promoting culture and tourism or in the essential presence of natural gas in everyday gastronomy.

The creative proposal arose from the convergence of these fronts and the purpose of the Fartura Festival, resulting in a visual system that integrates culture, gastronomy, tourism, and the environment. To represent each dimension, icons inspired by references from Tiradentes and Minas Gerais were created: a baroque church for culture; a pot with organic elements for gastronomy; a historic tile for tourism; and the landscape of the mountains with trees and stone streets for the environment. Together, these icons repeat in iconographic patterns that symbolize the diversity and integration between the themes.

This identity was enhanced with the application of the pattern in Gasmig's colors, over a blue linen background—material that refers to the artisanal and sophisticated aesthetics of the festival. The typography was explored expressively: starting from the expression “natural gas”, different fonts were blended and applied in compositions of great impact, evoking the cultural and aesthetic character of the proposal.

The tagline “natural gas: cooks stories and spices meetings” summarizes the proposal, linking gastronomy to the role of natural gas in promoting meetings, traditions, and experiences. The identity unfolded into various digital and physical pieces, such as posts, stories, ads, headers, and backdrops, ensuring cohesive and striking communication during the event.

As a result, the project translates Gasmig's essence at the Fartura Tiradentes Festival, strengthening the brand's relationship with Minas Gerais culture through a visual identity that unites concept, aesthetics, and strategy.