Editorial Line
Medical
Linha Editorial Médica
Editorial Design
Editorial project developed for the Medical Prescription and Insulin Therapy Guides, created by physician Dr. Renata Souza to support students and health professionals in their study and clinical practice. These materials bring together technical content organized in a didactic manner, aiding in the understanding of diseases, treatments, and protocols — with a deeper focus in the second guide on practical instructions regarding insulin therapy.
The creative process started with an analysis of the purpose of these guides: to make learning more accessible, light, and visually stimulating, without losing scientific rigor. For the Medical Prescription Guide, geometric shapes were explored as a graphic resource, referring to medications and pills, symbols directly related to the theme. In the Insulin Therapy Guide, this visual language was redefined, maintaining unity with the first material, but incorporating colors and shapes that refer to syringes and insulin vials, reinforcing the clarity of the step-by-step process.
In summary, both projects connect under the same medical editorial line, creating a consistent identity that combines didactics, clarity, and purpose. The result is a practical and accessible support material that values both scientific content and the learning experience.











See also