Paloma Marcanzoni
Visual Identity
Visual identity developed for the personal brand Paloma Marcanzoni Design, created with the aim of strengthening my professional presentation.
The starting point was the monogram formed by the initials P and M, which gained an exclusive design by merging straight lines with elongated curves, creating a balance between sophistication, lightness, and visual strength. This combination resulted in a custom typography capable of conveying delicacy while also expressing a striking personality.
The process involved creating complementary shapes — stars, circles, and half-circles — that multiply and intertwine in compositions, originating a versatile pattern. This pattern integrates with the monogram and functions as an identity element applied in different formats, reinforcing the brand's unity.
The color palette — composed of deep blue, off-white, light pink, and intense red — balances institutional solidity and creative sensitivity. The blue conveys confidence and seriousness; the off-white brings lightness and neutrality; the pink adds delicacy; and the red conveys intensity and presence.
The result is a personal brand that unites concept, aesthetics, and strategy, reflecting my essence as a designer and communicating professionalism, creativity, and presence in every detail.
Visual identity developed for the personal brand Paloma Marcanzoni Design, created with the aim of strengthening my professional presentation.
The starting point was the monogram formed by the initials P and M, which gained an exclusive design by merging straight lines with elongated curves, creating a balance between sophistication, lightness, and visual strength. This combination resulted in a custom typography capable of conveying delicacy while also expressing a striking personality.
The process involved creating complementary shapes — stars, circles, and half-circles — that multiply and intertwine in compositions, originating a versatile pattern. This pattern integrates with the monogram and functions as an identity element applied in different formats, reinforcing the brand's unity.
The color palette — composed of deep blue, off-white, light pink, and intense red — balances institutional solidity and creative sensitivity. The blue conveys confidence and seriousness; the off-white brings lightness and neutrality; the pink adds delicacy; and the red conveys intensity and presence.
The result is a personal brand that unites concept, aesthetics, and strategy, reflecting my essence as a designer and communicating professionalism, creativity, and presence in every detail.
