Visual identity developed for the personal brand Paloma Marcanzoni Design, created with the aim of strengthening my professional presentation.

The starting point was the monogram formed by the initials P and M, which gained an exclusive design by merging straight lines with elongated curves, creating a balance between sophistication, lightness, and visual strength. This combination resulted in a custom typography capable of conveying delicacy while simultaneously expressing a striking personality.

The process involved the creation of complementary shapes — stars, circles, and semi-circles — that multiply and intertwine in compositions, giving rise to a versatile pattern. This pattern integrates with the monogram and serves as an identifying element applied in different formats, reinforcing the brand's unity.

The color palette — composed of deep blue, off-white, light pink, and intense red — balances institutional solidity with creative sensitivity. The blue conveys trust and seriousness; the off-white brings lightness and neutrality; the pink adds delicacy; and the red, intensity and presence.

The result is a personal brand that unites concept, aesthetics, and strategy, reflecting my essence as a designer and communicating professionalism, creativity, and presence in every detail.