Visual identity project developed for the Sustainable GNV Station, an initiative created with the aim of transforming the resale sector of Compressed Natural Gas in Minas Gerais. The concept is based on the three pillars of sustainability — economic, environmental, and social — and was conceived in partnership with Gasmig, Cemig Energia Livre, and Cemig S!M. The proposal seeks to contribute to the reduction of operation costs for clients and, consequently, positively impact the reduction of the final price for consumers.

The creative process began with the analysis of the representation of sustainability, directly associated with the energy sources worked on by Cemig Energia Livre and Cemig S!M. From this, visual studies were developed that connected this universe to the representation of Compressed Natural Gas.

As a synthesis of the project, the supply hose was combined with a leaf, forming the letter G — a symbol that organically unites clean energy, nature, and technology. This central element conveys the project's purpose: to align economic efficiency with environmental responsibility.

The result is a visual identity that reinforces the commitment to a more sustainable future, clearly and accessibly communicating the project's proposal, while also valuing innovation and environmental responsibility.