Visual identity project developed for the Sustainable GNV Station, an initiative created with the aim of transforming the sector of reselling Compressed Natural Gas in Minas Gerais. The concept is based on the three pillars of sustainability — economic, environmental, and social — and was idealized in partnership with Gasmig, Cemig Energia Livre, and Cemig S!M. The proposal seeks to contribute to reducing the operation costs for clients and, consequently, positively impact the final price reduction for consumers.

The creative process began with the analysis of the representation of sustainability, directly associated with the energy sources worked with by Cemig Energia Livre and Cemig S!M. From that, visual studies were developed to connect this universe to the representation of Compressed Natural Gas.

As a synthesis of the project, the fueling hose was combined with a leaf, forming the letter G — a symbol that organically unites clean energy, nature, and technology. This central element translates the project's purpose: to align economic efficiency with environmental responsibility.

The result is a visual identity that reinforces the commitment to a more sustainable future, communicating the project proposal clearly and accessibly, while also valuing innovation and environmental responsibility.